View Post Agencies | Brands | Campaigns | TV McCann NY Targets ‘Generation Image’ for Nikon By Erik Oster on Nov. 24, 2014 - 12:04 PM McCann New York has launched a campaign for Nikon targeted at millenials for the holiday season. In a new 30-second online spot, the brand celebrates “Generation Image,” as a young woman states “My generation cre ...
View Post Agencies | Brands | Campaigns | TV McCann Launches ‘Together, All the Way’ for Cigna By Erik Oster on Sep. 8, 2014 - 1:01 PM Back in June, Cigna named McCann Erickson as its agency of record, following an extended review which also included finalists Grey and DDB. Now McCann has a new global campaign for Cigna, entitled “Together, All the Way.R ...
View Post Agencies | Brands Sundance Horror Short Shows Off Nikon D800 By Jordan Teicher on Feb. 6, 2013 - 10:10 AM Instead of churning out a typical camera advertisement, Nikon and McCann put the former’s product–the new D800 Digital SLR–to the test by producing Broken Night, a 10-minute short film capable of displaying its ...
