View Post Agencies | Brands | Campaigns | TV Cossette Celebrates Togetherness for Cheerios By Erik Oster on Oct. 1, 2014 - 1:43 PM Toronto agency Cossette has a new Canadian campaign for Cheerios celebrating togetherness. The campaign is built around a 15-second broadcast spot, exploring the phenomenon of stray Cheerios attracting each other in the bowl. Coss ...
View Post Agencies | Brands | Campaigns | Sports | TV Sid Lee Stokes Northern Pride for Raptors By Erik Oster on Apr. 18, 2014 - 10:54 AM Just in time for the playoffs, Sid Lee has launched a new spot for the Toronto Raptors which the Starks could totally get behind (there’s even a wolf). The new spot stokes fans’ anticipation of the upcoming games and n ...
View Post Agencies | Brands | Campaigns | Digital Amsterdam Worldwide Shows Both Sides of Sony VAIO 2-in-1 PC By Erik Oster on Jan. 21, 2014 - 10:48 AM Amsterdam Worldwide has a new campaign promoting Sony VAIO, l Flip PC, VAIO Tap 11, and VAIO Duo emphasizing the laptop/tablets appeal to both people’s playful and serious sides. The new campaign, entitled “Both of Yo ...
View Post Ad Biz | Campaigns To Fight Animal Cancer, Dogs and Cats Sing, Dance, and Even Rap By Jordan Teicher on Nov. 12, 2013 - 3:08 PM Yes, that’s right, a dog raps in the two-minute “We Could Be Heroes” music video meant to raise awareness and money for animal cancer. The video for Pet Trust comes from Toronto-based Red Urban and appears to be ...