Brands | Campaigns | Digital Vitro Puts Asics Shoes to the Test By Kiran Aditham on Apr. 10, 2012 - 10:45 AM We’ve seen Vitro try some nifty experiments to promote Asics before, but the MDC agency has stepped it up, so to speak, by testing the durability of its client’s various shoes in a project called “Stop at Never.& ...
Brands | Campaigns | TV ASICS Gets a Case of Runner’s High By Bob Marshall on Jan. 27, 2012 - 2:43 PM From Vitro (the agency formerly known as SKINNY) comes the above TV spot launching the super-light ASICS GEL-Neo33. As a runner, I can confirm that a move to lightweight shoes has a profound mental effect, similar to how drinking ...
Campaigns Vitro Should Win Some Sort of Science Fair with Asics Project By Kiran Aditham on Apr. 5, 2011 - 1:02 PM The folks behind MDC shop Vitro swear to us that no CGI was involved in the making of this clip for Asics, which was inspired by the brand’s lightweight GEL-Blur 33. Instead, the agency solicited the input of a real-life roc ...
