Brands | Campaigns Vitro, Asics Break Blocks and Paint Sidewalks in Latest ‘Stop At Never’ Tests By Ella Riley-Adams on Sep. 11, 2012 - 1:36 PM Last time we covered Asics’ ‘Stop at Never’ campaign, Vitro was running tests on the brand’s latest shoes. An athlete played tennis suspended upside down from a crane (proving Asics are form fitting), while a d ...
Agencies | Brands | TV Asics Goes Robin Hood on a Moving Vehicle By Bob Marshall on May. 30, 2012 - 2:36 PM My, we’ve a lot of new Asics work from Vitro, haven’t we? Following a series of bizarre durability tests and a shoe-shaped balloon animal, Asics is back to tell you that, yes, the Gel-Lyte33 is quite lightweight, and i ...
Brands | Campaigns | Digital Vitro Puts Asics Shoes to the Test By Kiran Aditham on Apr. 10, 2012 - 10:45 AM We’ve seen Vitro try some nifty experiments to promote Asics before, but the MDC agency has stepped it up, so to speak, by testing the durability of its client’s various shoes in a project called “Stop at Never.& ...
