View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K NY Serves Up ‘Chicken Curry’ for ESPN By Erik Oster on Jan. 9, 2015 - 3:55 PM In anticipation of tonight’s matchup between the Cleveland Cavaliers and the Golden State Warriors, ESPN is airing a new “This is SportsCenter” spot from W+K New York featuring Warriors star Steph Curry. Curry jo ...
View Post Agencies | Brands | Campaigns | Sports | TV SportsCenter Experiences Technical Difficulties in W+K’s Latest, Starring James Harden By Erik Oster on Nov. 20, 2014 - 12:11 PM Houston Rockets star James Harden takes center stage in W+K’s latest “This is SportsCenter” installation, entitled “Satellite,” which also features SportsCenter anchors Neil Everett, Kenny Mayne and S ...
View Post Agencies | Campaigns Carmichael Lynch Re-enters the 36 Chambers for Steak ‘n Shake By Patrick Coffee on Aug. 29, 2014 - 2:52 PM Just over a year ago, Carmichael Lynch turned its role as Steak ‘n Shake’s new AOR into an opportunity to demonstrate its love of all things retro kung-fu with the “Hunger Wisely” campaign. This week, the a ...
View Post Agencies | Brands | Digital BBDO NY Has Some ‘Ideas’ for GE By Erik Oster on Aug. 29, 2014 - 12:22 PM BBDO New York’s latest offering for GE continues to celebrate innovation, but marks a stylistic departure from the agency’s recent work. While “What Would Happen” and “Childlike Imagination” loo ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Finds ‘Different Ways In’ for ESPN By Erik Oster on Aug. 11, 2014 - 3:56 PM W+K New York has a new campaign for ESPN, promoting the network’s coverage of college football and stoking fans’ excitement for the first year of the college football playoffs. The campaign, entitled “Who’s ...
View Post Agencies | Brands | Campaigns | Digital | TV | What The?? BBDO NY Taps NBA Greats for Foot Locker By Erik Oster on Aug. 6, 2014 - 11:13 AM BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitled “Short Memory,” which promises to be the first in a series. When Harden asks ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY, Rudy Hype College Football Playoffs for ESPN By Erik Oster on Jul. 14, 2014 - 12:26 PM Sean Astin reprises his role as Rudy in a new spot W+K New York created to hype the new college football playoff format for ESPN. In the spot, Astin apes his inspirational speech from Rudy, this time riling up the locker room with ...
View Post Agencies | Brands | Campaigns | Sports | TV Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot By Erik Oster on Jul. 10, 2014 - 11:56 AM W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder. In the 30-second spot, Harper sits in an o ...
View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K New York Taps Strasburg in Latest for SportsCenter By Erik Oster on May. 19, 2014 - 10:36 AM W+K New York called on the services of Stephen Strasburg for the latest in their “This is SportsCenter” series and the Washington Nationals ace doesn’t disappoint. In the 30-second spot, “Frozen Lunch,̶ ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K’s New ‘This is Sportscenter’ Ad Showcases Big Game Mascot Rivalry By Erik Oster on Jan. 28, 2014 - 10:42 AM More from W+K, as W+K New York have unveiled their latest “This is Sportscenter” offering. The 30 second spot, “Long Week,” celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos ...