View Post Brands | Campaigns Meineke Rebrands With Help from Pitch, Robby Novak By Erik Oster on Sep. 12, 2013 - 11:41 AM For their first rebranding effort in 40 years, Meineke has enlisted the help of YouTube sensation Robby Novak, better known as “Kid President.” Novak is cast as Meineke’s “Kid Mechanic” for the new campaign “Drive A Li ...
Agencies | Brands | Campaigns JWT Debuts ‘Brand USA’ Effort. You’re Welcome, World By Kiran Aditham on Apr. 23, 2012 - 12:33 PM Nearly nine months after picking up global AOR duties for the Corporation for Travel Promotion, JWT has finally unveiled its first marketing campaign for the government-created entity that was set up to help spur more internationa ...