View Post Agencies | Brands | Campaigns | People | Sports | What The?? Kobe Bryant, Lionel Richie (!?) Star in New Nike/Foot Locker Spot from W+K By Erik Oster on Mar. 11, 2014 - 11:10 AM W+K’s trademark nonsensical humor is on full display in their latest, the new spot “Made by Kobe” promoting Kobe Bryant’s Kobe 9 Collection for Nike, which launched on March 6th. The spot imagines what it w ...