View Post Revolving Door Heat Appoints Molly Cabe as Strategy Director By Erik Oster on Sep. 11, 2015 - 2:37 PM Cabe previously served as brand strategy director for Pereira & O'Dell.
View Post Agencies | People DDB Strategy Director Joins Heat By Patrick Coffee on Sep. 9, 2014 - 10:58 AM Confirming an earlier tip, this morning San Francisco’s Heat announced the hiring of Justin Cox as director of strategy. Cox most recently filled the same role at DDB California, which hired him away from Pereira O’Del ...
View Post Agencies | Campaigns | Social Media Pereira & O’Dell Asks, ‘Where in the World is Mike Cory?’ for Skype By Erik Oster on Nov. 14, 2013 - 5:15 PM San Francisco-based shop Pereira & O’Dell switch gears from their tearjerking “Stay Together” campaign with their latest spot for Skype, “Rerouted: A Skype Travel Challenge.” For the spot, Pereira &am ...
View Post Agencies | Brands | Campaigns | Digital | People | Social Media Pereira & O’Dell Shows the Power of Skype with ‘Stay Together’ By Jordan Teicher on Nov. 5, 2013 - 8:29 AM The onion alert is in full effect. Skype has been promoting their global capabilities with a “Stay Together” campaign produced by Pereira & O’Dell, and the fourth video in the series, “The Born Friends ...
View Post Agencies | People Cox Splits from P&O’D to Head Up Strategy at DDB Cali By Kiran Aditham on Oct. 9, 2013 - 4:16 PM We’ll keep this short for now as details are forthcoming, but sources familiar with the matter confirm that DDB California president Mike Harris has recruited a new head of strategy in Justin Cox. The new hire arrives from ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People | Social Media Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors By Bob Marshall on Jul. 25, 2013 - 3:56 PM About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace an ...
View Post Ad Biz | Agencies | Campaigns If Bottles Could Talk: Keep America Beautiful Personifies Recycling By Jordan Teicher on Jul. 17, 2013 - 1:29 PM The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of th ...
Brands | Campaigns Branded Film ‘The Beauty Inside’ Combines Star Power, Social Media By Ella Riley-Adams on Jul. 25, 2012 - 11:15 AM To promote the Ultrabook, Toshiba and Intel have partnered to create a new “social movie,” a film that blurs the lines between web series, traditional feature film, and social media-driven interaction. “The Beauty Inside” ...
