Campaigns | Social Media Saatchi LA Appeals to NASCAR Fans with Toyota Sponsafier Challenge By Michael Musco on Mar. 1, 2011 - 8:36 AM As part of the Daytona 500 festivities, Saatchi LA launched the third round of its challenge dubbed the “Toyota Sponsafier,” where racing fans can design their own NASCAR Sprint Cup car. To promote the site, Saatchi co ...