View Post Campaigns RPA Parodies Daytime Soaps for La-Z-Boy By Erik Oster on Jul. 28, 2015 - 1:49 PM Brooke Shields and American Idol alum Constantine Maroulis star in a new 30-second spot entitled "As the Room Turns."
View Post Campaigns RPA Debuts Apartments.com ‘Launch’ with Jeff Goldblum By Erik Oster on Mar. 3, 2015 - 1:13 PM Goldblum plays "Silicon Valley maverick" Brad Bellflower in the spot, which launches a year-long campaign for the brand.
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | Social Media RPA Rolls Out ‘Happy Honda Days’ Social Extension By Erik Oster on Dec. 2, 2014 - 3:39 PM RPA teamed up with creative studio Psyop to launch a social extension of its “Happy Honda Days” campaign, which launched last month featuring nostalgic toys of yesteryear. The new extension consists of three new vide ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV RPA Stokes Nostalgia for ‘Happy Honda Days’ By Erik Oster on Nov. 11, 2014 - 2:39 PM RPA looks to the gifts that you loved receiving as a kid in its “Happy Honda Days” campaign, celebrating such cultural touchstone of yesteryear as He-Man and the Masters of the Universe, Stretch Armstrong, Strawberry S ...
View Post Agencies | Campaigns RPA Goes Back to Basics for Honda By Patrick Coffee on Oct. 15, 2014 - 6:13 PM Yesterday we posted on an RPA campaign in which the agency dove into comedic short films for client Honda with the help of funny man Nick Thune. In today’s offering, RPA does things a bit more traditionally for the same clie ...
View Post Agencies | Brands | Campaigns | Digital | Social Media RPA Turns Nick Thune into ‘Brad, the Lyft Driver’ for Honda Fit By Erik Oster on Oct. 14, 2014 - 3:13 PM RPA is debuting a new online series promoting the Honda Fit with “Brad, the Lyft Driver,” a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver. The series, directed by Fred Sav ...
View Post Agencies | Campaigns RPA Fills in the Gaps for Farmers Insurance By Patrick Coffee on Sep. 5, 2014 - 12:06 PM Insurance: a confusing thing that you’d rather not think about…unless you’re measuring the amount of money it drains from your bank account every month. Farmers Insurance wants to make the process a little less p ...
View Post Agencies | Brands | Campaigns | Digital | TV RPA Debuts New Work for ARCO By Erik Oster on Sep. 2, 2014 - 2:40 PM RPA recently debuted a new campaign for recently-won client ARCO, following Tesoro’s purchase of ARCO from BP. The campaign celebrates ARCO’s “top tier” designation, as its gasoline “exceeds EPA minim ...
View Post Agencies | Brands | Campaigns | Digital | Social Media | TV RPA Spreads ‘Summer Cheerance’ for Honda By Erik Oster on Aug. 4, 2014 - 1:32 PM RPA has launched a new integrated campaign for Honda highlighting the brand’s summer clearance event and attempting to spread summer cheer, under the face-palm worthy title “Summer Cheerance.” To be fair, “ ...
View Post Ad Biz Monday Odds and Ends By Erik Oster on Jul. 14, 2014 - 4:18 PM -DDB Vancouver imagines a proposal via vague movie reference for Netflix (video above). link -Hybrid production/post-production company Humble adds Marc Wilkins to its directorial roster. link -Agencies help social media stars tur ...
