Ad Biz | Brands | Campaigns Mentos Continues Fairly Provocative Streak with Juxtaposed Print Effort By Kiran Aditham on Aug. 28, 2012 - 3:45 PM Yeah, yeah, Breaking Bad mashup aside, we can appreciate that Mentos has become a bit randier over the summer as “the freshmaker” has followed up its “do the deed and make some babies effort” from Singapore ...
Agencies | People Alexander to Succeed Norman as Martin Agency Creative Boss By Kiran Aditham on Jun. 20, 2012 - 7:06 PM So, what started as a sabbatical is becoming a complete departure as the Martin Agency has confirmed that it’s officially parting ways with chief creative officer John Norman at month’s end. While no new CCO will be ap ...
Agencies | People Alexander Promoted to ECD at Martin Agency By Kiran Aditham on Feb. 17, 2012 - 11:25 AM We’ve received confirmation that Martin Agency CCO John Norman has promoted group creative director Joe Alexander to ECD. Alexander has been with Martin for nearly two decades (!), working on accounts including Wal-Mart (mos ...
Agencies | Brands | Digital Walmart to America: Here’s a Cat Yodeling Christmas Tunes By Bob Marshall on Dec. 8, 2011 - 11:55 AM Those eyes. THOSE PIERCING EYES. For their second project for Walmart since taking over digital AOR duties from incumbent R/GA two weeks ago, the Martin Agency is giving America its new favorite holiday character–a yodeling cat ...
Awards | People Lavoie, Best to Head Up Select ADC Juries By Kiran Aditham on Jan. 20, 2011 - 2:42 PM Are you geared up for awards season yet? Well, whatever the case, the Art Directors Club has solidified its its 90th Awards juries with the additions of Taxi chairman/co-founder Paul Lavoie (pictured) and Wayne Best as Advertising ...
Agencies Martin Agency Announces ‘Creative Restructuring’ By Kiran Aditham on Oct. 27, 2010 - 12:16 PM Now that he’s officially taken his CCO post at The Martin Agency, it looks like John Norman (right) is finally getting down to business. The Richmond, VA-based agency’s first creative lead in three decades unveiled a n ...