Campaigns Now You Can Put Faith in Your Facebook Friends on Bing By Kiran Aditham on May. 25, 2011 - 4:01 PM CP+B has rolled out its latest spots for Bing, this time showing how your Facebook friends can help you with your decisions while dillydallying on Microsoft’s search engine. Electro-funk-meisters Chromeo provide the score ...
Agencies | Brands Caesars Taps G2 as Promo AOR By Kiran Aditham on May. 16, 2011 - 12:01 PM After what seemed like a fairly rocky 2010 at G2, is 2011 looking up for the agency? It’s probably still too early to tell but they’ve got more positive news to report as G2’s now been named promotional AOR for C ...
Agencies | Brands We Hear: Grey Wins Ally? By Kiran Aditham on Mar. 31, 2011 - 4:16 PM Just weeks after announcing that it was holding a creative review, it appears that Ally Financial has already come to a decision. From what our spies tell us, the account has gone to Grey. BBH, which handled the Ally business for ...
Agencies Grey Acquires Yolk By Kiran Aditham on Dec. 20, 2010 - 11:28 AM Sir Martin Sorrell adds another one to the fold as his WPP-owned Grey unit acquired Yolk Pte Ltd., a Singapore-based shop that offers services including digital strategy, email marketing, search, viral, etc. etc.. In a statement r ...