View Post Agencies | Campaigns Y&R, VML Unveil New ‘Beginnings’ for Dell By Erik Oster on Dec. 31, 2013 - 1:30 PM Tonight, Y&R is launching a new multimedia campaign for Dell called “Beginnings” that “celebrates the reawakening of the entrepreneurial spirit upon which the company was founded.” The campaign, created ...
View Post Agencies | Campaigns UNCF, Y&R Go Beyond Donations, Asking for ‘Investment in the Future’ By Ella Riley-Adams on Jun. 6, 2013 - 11:30 AM Since 1944, the United Negro College Fund has operated under the banner “A Mind is a Terrible Thing to Waste.” Today, they’re updating to the too-long slogan “A Mind is a Terrible Thing to Waste But a Wonderful Thing to In ...
View Post Agencies | Brands | TV Dell Ups its Game, Brings a Graphic Novel to Life By Bob Marshall on Feb. 12, 2013 - 11:12 AM From Dell’s lead agency Y&R NY comes this enchanting new TV spot that tells the story of a cubicle slave named Thomas and his aspirations to be something more. Obviously, 2013 finds Dell in quite a different spot than th ...
Agencies | Digital So Tell Us Ad Industry, Are You Feeling Cynical or Inspired? By Kiran Aditham on Oct. 4, 2012 - 10:45 AM Just for shits and giggles during Advertising Week, the folks at Y&R and VML launched a site that gauges the psyches of the ad community on specific days and events during the year. Whether it be Mother’s Day, Thanksgivi ...
Agencies | People Jane Barratt Leaving Y&R, Sebok Stepping In By Kiran Aditham on Jul. 6, 2011 - 4:58 PM After spending nearly 18 months as president of Y&R New York, Jane Barratt is leaving the agency to “pursue other opportunities.” As a result of her departure, Tom Sebok, current president/CEO of Y&R North Amer ...