View Post Agencies | Brands | Campaigns | TV W+K Portland Launches First Work for Weight Watchers By Erik Oster on Nov. 25, 2014 - 3:15 PM W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April. In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (w ...
View Post Ad Biz | Agencies W+K Lands Weight Watchers By Erik Oster on Apr. 18, 2014 - 2:56 PM Weight Watchers, a McCann Erickson New York client for the past seven years who spends roughly $150 million on measured media annually, has switched agencies to Wieden+Kennedy, Adweek reports. According to Adweek, the move came wi ...
Ad Biz Friday Odds and Ends By Kiran Aditham on Dec. 10, 2010 - 4:21 PM -Engine USA acquired Noise, which caters to Intel, Panasonic, Chase, etc..link -Cool: The above Nike ad. link -What marketing campaigns literally stopped traffic? link -Yellow Pages and Twitter make a deal. link -Meet Jessica Simp ...