View Post We Hear? We Hear: The North Face Business in Review By Patrick Coffee on Nov. 6, 2014 - 12:14 PM The North Face is making a big push to expand its brand. At the end of October, the company launched a new campaign called “Your Land,” its most expensive marketing effort to date; now a source tells us that it might h ...
View Post Agencies | Brands | Campaigns | Digital Mekanism Gets Fired Up for Jim Beam’s Kentucky Fire By Erik Oster on Oct. 16, 2014 - 1:59 PM Mekanism has a new digital campaign for Jim Beam’s cinnamon-infused Kentucky Fire, entitled “#FiredUp.” Made up of 15-second spots, Mekanism employs tongue-in-cheek humor to help introduce the new product with ad ...
