Campaigns Ovie Raids Sportscenter Offices By Bob Marshall on Jan. 6, 2011 - 12:36 PM These days, appearing in a “This is SportsCenter” spot is an essential part of a bona fide U.S. sports star’s budding career. At only 25 years old, Moscow-born Washington Capitals winger Alex Ovechkin already has ...
Campaigns D-Wade Again Mimics Bond in Latest ‘Dominate’ Nike Effort By Kiran Aditham on Dec. 27, 2010 - 4:21 PM W+K New York tries to top its already over-the-top “Dominate Another Day” campaign starring one of the Miami Heat’s “Big Three,” Dwyane Wade, with this latest spot called “The Escape.” Her ...
Campaigns ESPN Shows Alabama Fans’ Lexicon is Severely Limited By Kiran Aditham on Dec. 22, 2010 - 2:28 PM Though last year’s BCS champs, the Alabama Crimson Tide, are out of contention this year, that hasn’t stopped the passion of its hometown fans, who show their team pride by constantly uttering “Roll Tide.” ...