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DigitasLBi Labs, Klépierre Launch Personalized Digital Shopping Experience

By Erik Oster on Mar. 14, 2014 - 10:39 AM

Digitas LBi Labs, the agency’s tech-inspired incubator, and European real estate investment company Klépierre collaborated to create “Inspiration Corridor,” a digital prototype personalizing experiences in shop ...

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Ad Biz | Agencies

Maurice Lévy Returns, Now with Balloons in Tow, for Publicis Groupe’s 2014 Greeting

By Erik Oster on Dec. 17, 2013 - 11:02 AM

Maurice Lévy is back this year for the new Publicis Groupe New Year’s greeting. After toying with YouTube’s functionality last year, the holding company, with the aid of their DigitasLBi France unit, has once again ...

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Ad Biz | Agencies | Digital | People

Publicis Groupe’s Maurice Lévy Hacks YouTube’s Functionality in This Year’s Holiday Greeting

By Bob Marshall on Dec. 11, 2012 - 12:35 PM

Snow flurries are starting. Rudolph the Red Nose Reindeer is on network TV. Eggnog is once again a thing. And Publicis Groupe’s CEO Maurice Lévy is back with another holiday greeting. Christmas is coming, you guys! Now, the ...

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