View Post Agencies | Brands | Campaigns | Digital | TV W+K, Maxwell House Shoot for Good, Not Great By Erik Oster on Apr. 16, 2014 - 11:44 AM In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Max ...
View Post Agencies | Brands | Campaigns | Sports Commonwealth/McCann Launches ‘The New Us’ Olympic Campaign for Chevy By Erik Oster on Feb. 7, 2014 - 4:18 PM Commonwealth/McCann Detroit is launching a new campaign for Chevrolet called “The New Us” featuring eight new spots that will run during the 2014 Sochi Olympic Games. At the heart of the new campaign is the 60 second b ...
View Post Agencies | Brands | Campaigns W+K Launches First Campaign for TurboTax By Erik Oster on Jan. 2, 2014 - 3:13 PM W+K again? Yes, and now it concerns W+K Portland’s “It’s Amazing What You’re Capable Of” campaign for TurboTax with the launch ad, “The Year of You.” The spot marks the first creative work ...
View Post Agencies | Campaigns | Sports Calvin ‘Megatron’ Johnson Goes Undercover at ESPN By Jordan Teicher on Sep. 9, 2013 - 12:29 PM On the field, Calvin Johnson earns his “Megatron” nickname by dominating defenses with a robotic efficiency. He’s bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. How ...
View Post Brands | Campaigns Sony Shows Off New 4K Ultra HD TV By Ella Riley-Adams on Jun. 24, 2013 - 3:21 PM To be fully experienced, this spot has to be watched at your nearest Sony Store or Magnolia Home Theater at Best Buy. That’s because it’s made specially for the 4K Ultra HD TV it advertises, which raises definition to four tim ...
View Post Agencies | Brands | Campaigns | What The?? Boost Mobile Sports the Junk Dunk By Jordan Teicher on Jun. 4, 2013 - 9:04 AM In light of the “no homo” press conference from Indiana Pacers center Roy Hibbert, this new Boost Mobile basketball spot from 180LA may strike some sensitive nerves. However, the humor is handled with enough subtlety t ...
View Post Agencies | Brands | Campaigns Commonwealth Drives Out New Chevy Campaign During Grammys By Jordan Teicher on Feb. 11, 2013 - 11:30 AM John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would the boombox move from Say Any ...
View Post Agencies | Brands | People | TV Tiger Woods, Rory McIlroy Play Nothing But… Hole for Nike By Bob Marshall on Jan. 15, 2013 - 12:12 PM After the Tiger Woods sex scandal broke, it was a bit surprising that Nike stayed loyal to the face of its golf line. But, by offering 23-year-old phenom Rory McIlroy a 10-year $250 million contract, is it possible that Tiger̵ ...
Campaigns W+K, Levi’s Proclaim ‘Now is Our Time’ By Kiran Aditham on Aug. 9, 2011 - 11:07 AM Is it just us or does the tagline for Wieden + Kennedy’s next phase of the “Go Forth” campaign for Levi’s remind you of Justin Timberlake’s cringe-worthy line in The Social Network? Whatever the case, ...
Agencies | Campaigns | Social Media | TV 180LA Helps Mitsubishi Break Five World Records in 24 Hours By Michael Musco on Feb. 9, 2011 - 1:09 PM Drawing inspiration from the world’s first online test drive, in which the Mitsubishi Outlander Sport was awarded its first Guinness World Record for the longest distance driven by a vehicle operated online, 180LA took the a ...