View Post Agencies | Brands | Campaigns | Digital | People | TV W+K Brings LeBron, Cleveland ‘Together’ for Nike By Erik Oster on Oct. 30, 2014 - 3:03 PM W+K has a new ad for Nike, promoting the launch of its new LEBRON 12 sneaker today with a celebration of LeBron James’ return to Cleveland directed by the Malloy Brothers. Yes, that’s right: another LeBron James ad abo ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K Portland Declares Kevin Durant ‘The Baddest’ for Nike By Erik Oster on Jul. 30, 2014 - 1:30 PM “I don’t want to talk about who’s the best. I want to talk about who’s the baddest,” says Dick Gregory, while chilling at a basketball court at the beginning of W+K Portland’s new spot for Nike, ...
View Post Agencies | Brands | Campaigns | Sports Nike, Foot Locker, W+K Introduce Kevin ‘Kevin’ Durant By Jordan Teicher on Aug. 20, 2013 - 8:35 AM Hot Sauce. Skip to My Lou. Main Event. Kevin. The park league nickname has always been a valued tradition in the realm of streetball, meaningful monikers passed down from the basketball gods that can become legend, a la Dr. J or P ...
View Post Ad Biz Friday Odds and Ends By Kiran Aditham on Jun. 28, 2013 - 4:32 PM -W+K Portland, Nike Basketball and Kevin Durant tell us why “Summer Is Serious” (above, credits after the jump). -Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this ti ...
