View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People | Social Media Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors By Bob Marshall on Jul. 25, 2013 - 3:56 PM About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace an ...
Brands | Campaigns Branded Film ‘The Beauty Inside’ Combines Star Power, Social Media By Ella Riley-Adams on Jul. 25, 2012 - 11:15 AM To promote the Ultrabook, Toshiba and Intel have partnered to create a new “social movie,” a film that blurs the lines between web series, traditional feature film, and social media-driven interaction. “The Beauty Inside” ...
Campaigns Get in Shape with the Captain Morgan Workout By Bob Marshall on Jan. 11, 2011 - 12:28 PM You may have thought that the ad world had run out of ideas featuring people dressed as pirates doing what is now known as the “Captain Morgan’s Pose.” Well, you thought wrong, as proved by this nearly three-minu ...