View Post Brands | Campaigns | People | Sports INSA Creates ‘Make Your Own Way’ Gif-fiti for Dwyane Wade, Li-Ning By Erik Oster on Dec. 5, 2013 - 11:52 AM Dwyane Wade and shoe brand Li-Ning, who partnered up last year, commissioned renowned British street artist INSA to create a “Make Your Own Way” mural bringing the Miami Heat star’s philosophy to life. But INSA d ...
View Post Brands | Campaigns | Digital | People Here’s the First Spot for D-Wade’s New Li-Ning Branded Shoes By Bob Marshall on Feb. 19, 2013 - 11:34 AM In October, Miami Heat guard Dwyane Wade shocked the world (aka people who care about NBA apparel endorsements) by leaving Jordan Brand and joining forces with Li-Ning, one of China’s most-prominent sports brands (that’ ...
Campaigns | What The?? 180LA Steers Adidas Campaign into the Fast Lane By Bob Marshall on Oct. 21, 2010 - 10:17 AM A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with ...