View Post Ad Biz | Agencies | Brands | Campaigns | What The?? W+K Amsterdam’s ‘Messimorphosis’ for ‘FIFA 14’ is Kind of Creepy By Erik Oster on Nov. 18, 2013 - 10:41 AM Last Thursday saw soccer star Lionel Messi become the world’s “first life-size, living avatar” dubbed Lifesize Messi, to promote EA Sports’ FIFA 14 for PS4 and Xbox One. W+K Amsterdam have just rolled out ...