View Post Agencies | Brands | Campaigns | Sports | TV 72andSunny Kicks Off ESPN’s Sunday NFL Countdown By Erik Oster on Sep. 8, 2014 - 2:41 PM Following the launch of the NFL season last week, as well as ESPN’s new NFL studio, 72andSunny has launched a new campaign for the network’s Sunday NFL Countdown, entitled “Count on Countdown.” The campaign ...
View Post Agencies | Brands | Campaigns | People | Sports | TV LeBron Kicks Back with Family, Friends for Samsung Galaxy By Jordan Teicher on Oct. 30, 2013 - 9:05 AM We are now in the season of LeBron James commercials. He’s like Victor Cruz, only taller, better, richer, and not a Time Warner Cable lackey. If you happened to watch the opening night of the NBA season, you saw three differ ...
View Post Brands | Campaigns | People Samsung Bombards Oscars, Complete with Tim Burton-Starring Spot By Kiran Aditham on Feb. 25, 2013 - 10:39 AM Now that the fictional game, “Unicorn Apocalypse,” created by 72andSunny in its ongoing campaign to promote Samsung Galaxy has come to fruition, where else to turn but the movie version and a pitch to the one and only ...
View Post Brands | Campaigns | Digital | TV Samsung Tells a Meandering Tale About Unicorns, Business Things By Bob Marshall on Jan. 23, 2013 - 3:24 PM Hey, look! It’s that dude who was on 30 Rock for a few seasons before they realized his character was totally worthless. This guy. Man, has that dude fallen on hard times or what? Let’s all hope he gets back on his fee ...
Brands | Campaigns With the NBA Lockout Looming, This is All We Have By Kiran Aditham on Oct. 6, 2011 - 2:57 PM Basically, it comes down to next Monday’s meeting between the NBAPA, the owners and commish David Stern (yes, it seems these meetings are proving to be increasingly useless) to see whether an actual season will happen, so, i ...
Brands | Campaigns Michael Jordan Would Like You to Kiss the Rings By Kiran Aditham on Sep. 15, 2011 - 10:36 AM The greatest hoopster of all time (in our humble opinion, at least) takes center stage in this new spot from 72andSunny for NBA2K12. Here, Air Jordan reflects on each of the six rings he won with the Chicago Bulls (let̵ ...
