View Post Agencies | Brands | Campaigns | TV Union Made Creative Inspires Girls for Lego By Erik Oster on Dec. 5, 2014 - 3:55 PM Union Made Creative recently launched an inspirational ad for Lego targeted at young girls and for many the reaction will be: “It’s about time.” Despite its roots of mostly gender-neutral marketing (which makes s ...
View Post Brands | Campaigns | Sports And So, Samsung’s Sci-Fi Soccer Saga Continues By Kiran Aditham on May. 30, 2014 - 10:47 AM Continuing a rather ambitious storyline that kicked off late last year, Samsung, with the aid of Cheil Worldwide and Psyop, has unveiled the next installment of its soccer stars vs. aliens saga to promote the Galaxy S5. While not ...
View Post Ad Biz | Agencies | Brands | Campaigns CP+B, Xbox One Take Different Approach with ‘Lost’ By Erik Oster on Jan. 13, 2014 - 12:17 PM Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation ...
View Post Ad Biz | Agencies | Brands | Campaigns Audi, Iron Man Try to Make Commuting Sexier Than It Really Is By Jordan Teicher on Apr. 25, 2013 - 12:54 PM This 30-second spot, produced by Venables Bell & Partners, attempts to show the audience how billionaire superheroes commute to work. The average worker takes the bus, the train, maybe drives an average car. Tony Stark drives ...