View Post Brands Bob Evans Farms Selects McCann Detroit as Creative, Shopper Marketing Agency By Erik Oster on Oct. 3, 2016 - 12:46 PM IPG Mediabrands' UM was selected as media AOR and will work with McCann on strategy.
View Post Revolving Door IPG Mediabrands Appoints Mat Baxter as Global CEO, Initiative By Erik Oster on Jul. 28, 2016 - 4:22 PM He replaces Jim Elms, who will now serve as chairman of Initiative while taking on additional responsibilities as managing director, Interpublic.
View Post Brands Coca-Cola Names UM Lead Media Agency in North America By Erik Oster on Aug. 3, 2015 - 11:09 AM The IPG Mediabrands agency takes over for incumbent MedaiVest, who had held the account since 2003.
View Post Revolving Door IPG Mediabrands Names Jim Hytner Global COO By Erik Oster on Jun. 1, 2015 - 3:26 PM New CEO Henry Tajer says the appointment "begins a period of positive change" for IPG Mediabrands.
View Post Revolving Door IPG Mediabrands CEO Steps Down By Erik Oster on Mar. 5, 2015 - 1:09 PM CEO Matt Seiller will move into a chairman role and be succeeded by Henry Tajer.
Agencies | Video Cubes: Check Out IPG’s CMO Desk of the Future By Andrew Gauthier on May. 17, 2012 - 3:35 PM Now that we’ve covered a couple of WPP units in Grey and JWT, let’s move on to another holding company, shall we? In this episode of “Cubes,” we tour the worldwide headquarters of IPG Mediabrands, the media ...