View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B LA Gets Sweet for WeMo By Erik Oster on Oct. 24, 2014 - 11:25 AM CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot. The spot, entitled “The Big Anniversary Rig” tells th ...
View Post Agencies | Campaigns CP+B and James Harden Call on Master Groomer ‘The Beard Guru’ By Patrick Coffee on Sep. 17, 2014 - 5:49 PM In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it’s not his defense: it’s his beard, which is too intense for the game̵ ...
View Post Agencies | Campaigns CP+B Warns Parents on Behalf of Boys and Girls Clubs of America By Patrick Coffee on Jul. 30, 2014 - 5:35 PM This CP+B PSA for Boys and Girls Clubs of America, which received a New York Times writeup today, is a little frightening. It’s far cry from the generally upbeat messages this group has shared in the past. If anything, it re ...
View Post Agencies | Campaigns | People | Sports Bryant, Messi Face Off in ‘Selfie Shootout’ for Turkish Airlines By Erik Oster on Dec. 4, 2013 - 5:13 PM Last year, Lionel Messi and Kobe Bryant faced off in an ad for Turkish Airlines, competing for a young fan’s attention. The ad, “Legends on Board,” became a gigantic viral success, now with over 105 million views ...
