Ad Biz | People Heather LeFevre Previews Upcoming Book at Creata London Offices By Erik Oster on Apr. 9, 2014 - 3:35 PM Heather LeFevre, the Planning Survey founder who returned to Miami CP+B as a group planning director about a year ago, (she recently got married in the office) was a guest speaker at the offices of Creata London yesterday afternoo ...
View Post Agencies | Brands | Campaigns Best Buy, CP+B Launch Final Back-to-School ‘Techfitter’ Spot By Ella Riley-Adams on Aug. 14, 2013 - 3:24 PM Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfi ...
View Post Ad Biz | Agencies | People Planning Vet Lefevre Heads Back to CP+B By Kiran Aditham on Apr. 24, 2013 - 11:45 AM It’s been a busy week on the staffing front at CP+B. Just days after announcing a slew of creative hires in its L.A. office, the Boulder-based agency brings us the news that it’s welcomed back Heather Lefevre, who you ...
Ad Biz Wednesday Morning Stir By Kiran Aditham on Oct. 24, 2012 - 10:05 AM -Good ol’ Jim Edwards at Business Insider posted a list of the “29 biggest executive perk packages in advertising.” Worth a look. link -Strawberry Frog/DDB Amsterdam alum Heather LeFevre (remember her?) has launc ...
What The?? StrawberryFrog Head of Planning Seeks to Remove ‘Cancer from Adland’ By Kiran Aditham on Nov. 23, 2010 - 12:37 PM Well, this item we were tipped on is quite a doozy. On her blog, “Buy Me, I’ll Change Your Life,” Heather LeFevre, who lists herself as head of planning at StrawberryFrog Amsterdam, goes off on an employee she on ...
