View Post Agencies | Brands | Campaigns | People | TV Gwen Stefani Stars in McCann XBC’s ‘Priceless Surprises’ for MasterCard By Erik Oster on Dec. 9, 2014 - 11:28 AM McCann XBC teamed up with Gwen Stefani in a new 30-second broadcast spot for MasterCard directed by Wondros’ Sophie Muller. The spot focuses on MasterCard’s integration with Apple Pay and the “priceless surprisesR ...
View Post Agencies | Brands | Campaigns | TV McCann Launches ‘Together, All the Way’ for Cigna By Erik Oster on Sep. 8, 2014 - 1:01 PM Back in June, Cigna named McCann Erickson as its agency of record, following an extended review which also included finalists Grey and DDB. Now McCann has a new global campaign for Cigna, entitled “Together, All the Way.R ...
View Post Agencies | Brands Sundance Horror Short Shows Off Nikon D800 By Jordan Teicher on Feb. 6, 2013 - 10:10 AM Instead of churning out a typical camera advertisement, Nikon and McCann put the former’s product–the new D800 Digital SLR–to the test by producing Broken Night, a 10-minute short film capable of displaying its ...
Brands | Campaigns Sony Xperia Makes Short Trip Home an Adventurous One By Kiran Aditham on Jun. 25, 2012 - 3:45 PM McCann NY and director Paul Hunter are behind this :60 spot that promotes Sony’s Xperia ion, which marks the electronics giant’s first attempt at launching a 4G LTE smartphone in the US. The lad above has quite the adv ...
Brands | Campaigns Wes Anderson Brings His ‘World’ to Sony By Kiran Aditham on Mar. 22, 2012 - 1:14 PM …And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll ju ...
