View Post Brands 72andSunny, Redscout Join Forces to Win General Mills U.S. Creative Review By Erik Oster on Oct. 31, 2016 - 2:46 PM The account is worth $700MM with a second round of the review ongoing.
View Post Brands General Mills Insists That Its Future Agencies Meet Specific Diversity Quotas By Erik Oster on Aug. 31, 2016 - 11:06 AM Creative departments must be staffed with at least 50 percent women and 20 percent people of color.
View Post Revolving Door Saatchi & Saatchi N.Y. Parts with CEO Brent Smart and CCO Jay Benjamin By Erik Oster on Aug. 29, 2016 - 5:17 PM Andrea Diquez and Javier Campopiano will replace them as of September 1.
View Post Campaigns Walrus Introduces General Mills’ First New Cereal in 15 Years By Erik Oster on Jul. 8, 2016 - 12:39 PM It's the cereal "Humans Can't Resist."
View Post Campaigns Fearless Unlimited Launches First National Effort for Annie’s By Erik Oster on Oct. 14, 2015 - 3:58 PM The agency recently launched by Alex Bogusky created a national digital campaign for General Mills'-owned brand Annie's Homegrown.
View Post Campaigns McCann Reintroduces French Toast Crunch with ‘The Tiny & The Tasty’ By Erik Oster on Jun. 3, 2015 - 11:47 AM McCann celebrates the return of General Mill's French Toast Crunch with a "mini mini-soap opera."
View Post Brands General Mills Adds 72andSunny, Fallon to Roster By Erik Oster on May. 29, 2015 - 10:19 AM 72andSunny will lead creative on Totino's, while Fallon is responsible for Old El Paso.
View Post Brands General Mills Names W+K Portland Lead Agency for Yoplait By Erik Oster on Mar. 27, 2015 - 5:37 PM Saatchi retains portions of the business.
View Post Ad Biz | Brands Wheaties Is Looking for Younger ‘Champions’ to Serve Breakfast By Shawn Paul Wood on Jul. 1, 2014 - 1:59 PM Since 1927, Wheaties has been known as “The Breakfast of Champions.” The man behind the iconic tagline was Knox Reeves, a Minnesota advertising executive who created his own agency that would be bought by Bozell in 197 ...
