View Post Revolving Door Gary Theut Joins MUH-TAY-ZIK | HOF-FER as Associate Partner, Director of Account Management By Erik Oster on May. 5, 2015 - 3:42 PM Theut will be responsible for leading the account team alongside co-founders John Matejczyk, executive creative director, and Matt Hofherr, director of strategy.
View Post Agencies | Campaigns Here’s Your First Airbnb Spot by Pereira & O’Dell By Patrick Coffee on May. 9, 2014 - 5:23 PM Now that Airbnb, that controversial apartment “sharing” (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a lit ...
View Post Agencies | Brands | Campaigns Pereira & O’Dell Flies Into Birdbnb for Debut Airbnb Work By Jordan Teicher on Dec. 16, 2013 - 3:00 PM Pereira & O’Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb’s co ...
View Post Agencies | Campaigns | Social Media Pereira & O’Dell Asks, ‘Where in the World is Mike Cory?’ for Skype By Erik Oster on Nov. 14, 2013 - 5:15 PM San Francisco-based shop Pereira & O’Dell switch gears from their tearjerking “Stay Together” campaign with their latest spot for Skype, “Rerouted: A Skype Travel Challenge.” For the spot, Pereira &am ...
View Post Agencies | Brands | Campaigns | Digital | People | Social Media Pereira & O’Dell Shows the Power of Skype with ‘Stay Together’ By Jordan Teicher on Nov. 5, 2013 - 8:29 AM The onion alert is in full effect. Skype has been promoting their global capabilities with a “Stay Together” campaign produced by Pereira & O’Dell, and the fourth video in the series, “The Born Friends ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People | Social Media Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors By Bob Marshall on Jul. 25, 2013 - 3:56 PM About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace an ...
View Post Agencies | Brands | Campaigns | TV Pereira & O’Dell Reveals the Strange Lives of Scrabble Tiles By Bob Marshall on Nov. 16, 2012 - 12:32 PM It’s always refreshing to see a TV spot that breaks the mold of how a certain type of product can be marketed. Not that I’m saying Pereira O’Dell and prodco Biscuit Filmworks’ newest campaign for Scrabble i ...
Brands | Campaigns Branded Film ‘The Beauty Inside’ Combines Star Power, Social Media By Ella Riley-Adams on Jul. 25, 2012 - 11:15 AM To promote the Ultrabook, Toshiba and Intel have partnered to create a new “social movie,” a film that blurs the lines between web series, traditional feature film, and social media-driven interaction. “The Beauty Inside” ...
