View Post Ad Biz | Agencies | People Koepke Takes Creative Reins at SapientNitro, North America By Kiran Aditham on Aug. 1, 2013 - 2:54 PM Well, guess this isn’t totally breaking news at this point but Gary Koepke, who co-founded (along with now-Hill Holliday EVP/CCO Lance Jensen) Boston’s now-defunct Modernista!, is moving up the charts at SapientNitro. ...
Ad Biz Monday Odds and Ends By Kiran Aditham on Jul. 16, 2012 - 4:25 PM -San Francisco shop Pereira & O’Dell promoted Jamie Robinson (who’s worked on LEGO efforts and the Inside film for Intel while at said agency) to executive creative director. -According to Business Insider, these a ...
Agencies It’s Over, Johnny: Modernista Closing this Friday By Kiran Aditham on Apr. 27, 2011 - 3:05 PM Sadly, we can’t say we didn’t see this coming. After a six-month period filled with layoffs, departures, plans to “scale back,” etc., Gary Koepke has finally decided to end Modernista!’s decade-plus r ...
Agencies | People Ex-Modernista! Men Headed to Arnold By Kiran Aditham on Mar. 28, 2011 - 2:31 PM Sources familiar with the matter confirm that Matt Howell and Sebastian Gard of Modernista fame are now headed to Arnold Worldwide. Howell (left), who spent nearly three years at the former agency and served as president before sp ...
Ad Biz | Agencies Modernista! Made Some Cuts Yesterday By Kiran Aditham on Mar. 16, 2011 - 11:32 AM The tips have been flowing in like beverages in Austin over the last 24 hours and sources confirm, that yes, there were a large number of layoff at Modernista! yesterday. The story of the Boston agency’s unraveling was first ...
Agencies Modernista! Revamps Executive Team By Kiran Aditham on Sep. 27, 2010 - 10:36 AM After losing Hummer, then Cadillac and finally Palm as well as two-thirds of “old” revenue along the way, Modernista! has decided it’s time for a change starting from the top. According to BostonHerald.com, the s ...
