Ad Biz | Agencies VivaKi to Spin Off into Separate Business Unit By Kiran Aditham on Nov. 7, 2012 - 3:25 PM Don’t worry, Publicis Groupe’s four-year-old VivaKi division, which includes Digitas, Razorfish, Starcom MediaVest Group ZenithOptimedia and most recently LBi, will remain within the fold but not so attached at the hip ...