View Post We Hear? We Hear: The North Face Business in Review By Patrick Coffee on Nov. 6, 2014 - 12:14 PM The North Face is making a big push to expand its brand. At the end of October, the company launched a new campaign called “Your Land,” its most expensive marketing effort to date; now a source tells us that it might h ...
View Post Agencies | Brands | Campaigns | Digital Mekanism Gets Fired Up for Jim Beam’s Kentucky Fire By Erik Oster on Oct. 16, 2014 - 1:59 PM Mekanism has a new digital campaign for Jim Beam’s cinnamon-infused Kentucky Fire, entitled “#FiredUp.” Made up of 15-second spots, Mekanism employs tongue-in-cheek humor to help introduce the new product with ad ...
Brands | Campaigns | Digital Kids, Just Say ‘No’ to Jugs By Bob Marshall on May. 2, 2012 - 3:45 PM Well, it’s definitely a rarity to see a laundry detergent ad rock this hard. From SF-based agency Mekanism comes this latest viral spot for Method, an odd brand of laundry detergent that requires “four pumps for one sw ...
Brands | Campaigns Method Offers Vivid Vision of Clean By Kiran Aditham on Mar. 14, 2012 - 11:15 AM Lowercase cleaning supply/detergent/soap brand method launched a global brand campaign this week, which is anchored by this colorful spot from San Francisco shop, Mekanism. While we continue pulling our hair out trying to figure o ...
