View Post Ad Biz Wednesday Odds and Ends By Erik Oster on Feb. 25, 2015 - 4:34 PM A late roundup of the day's news.
View Post Agencies | Brands | Campaigns | TV Tiny Rebellion Unveils New Branding for Hotwire By Erik Oster on Jun. 2, 2014 - 2:31 PM Santa Monica-based agency Tiny Rebellion has crafted a new, nationwide branding campaign for Hotwire, “centered on the happiness all types of travelers experience when scoring a fantastic deal.” The larger branding cam ...
View Post Agencies | Campaigns Secret Weapon CD on Deutsch McDonald’s Campaign: ‘Flattering’ but ‘Annoying’ By Patrick Coffee on Apr. 16, 2014 - 12:23 PM Anyone notice that the recent Taco Bell “Ronald McDonald” spot bears a very slight resemblance to this 2002 Secret Weapon ad for Jack in the Box? Secret Weapon founder/creative director Richard Sittig did–and he ...
View Post Agencies | Brands | Campaigns | TV Deutsch L.A., Ronald McDonald Love Taco Bell Breakfast By Erik Oster on Mar. 28, 2014 - 10:30 AM Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas. Directed by Errol M ...
View Post Agencies | Brands | Campaigns What Exactly is Ogilvy’s ‘Project Sunlight’ for Unilever? By Erik Oster on Nov. 20, 2013 - 5:12 PM Unilever, the international conglomerate producing over 400 products, hasn’t always had a sterling environmental and social record. In 2007, Greenpeace targeted the corporation for the deforestation of Indonesian rainforests ...
Agencies | Brands | Campaigns Oreo Celebrates 100 Years By Targeting Adults’ Inner Child By Bob Marshall on Mar. 6, 2012 - 11:20 AM Today marks the 100-year anniversary of Oreo, which was first founded in Chelsea, Manhattan on March 6, 1912. To honor the occasion, Draftfcb’s New York and Paris offices are rolling out a print and TV campaign to honor R ...
