What The?? Your Holiday Party Never Had a Hype Man a Bowling Alley. Wait, Has It? By Kiran Aditham on Dec. 20, 2011 - 2:08 PM This is just how Abstrakt Marketing Group out of St. Louis rolls according to a verse busted by creative director Erich Krause, aka Hype Dawg, at the agency’s holiday party. Mr. Dawg proclaims that Abstrakt is “the pla ...