View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Celebrates Arrival of College Football Playoffs for ESPN By Erik Oster on Dec. 16, 2014 - 12:53 PM W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign &# ...
View Post Agencies | Brands | Campaigns | TV Translation Dives Into Summer for Champs By Erik Oster on Jul. 11, 2014 - 4:23 PM Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.” The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjink ...
View Post Agencies | Brands | Campaigns Equinox Takes Responsibility for Your Post-Workout Misdemeanors By Jordan Teicher on Jan. 2, 2014 - 12:14 PM If a Levi’s ad had a one-night stand with a Dos Equis commercial and the lovechild was baptized by a former Abercrombie art director, this “Equinox Made Me Do It” campaign by W+K New York would be the result. Eq ...
View Post Agencies | Brands | Campaigns | Sports Time Warner Cable Goes ‘Crazy’ By Erik Oster on Sep. 18, 2013 - 1:04 PM Ogilvy and Mather NY’s latest spot for Time Warner Cable Sportscast, “Crazy,” directed by David Gray, asks if it’s crazy to love football so much that you do things that might be a little…unusual. The simple :33 spot ...
View Post Brands | Campaigns Chris Paul Bumps into ‘Cliff Paul’ in Latest State Farm Spot By Kiran Aditham on Dec. 26, 2012 - 11:34 AM L.A. Clippers All-Star point guard Chris Paul got plenty of airtime yesterday beyond his team’s beatdown of the Denver Nuggets.Thanks to this latest effort for State Farm, which this time comes to us from Translation and dir ...
Ad Biz Wednesday Odds and Ends By Kiran Aditham on Sep. 19, 2012 - 4:24 PM -Draftfcb will consolidate its two Chicago offices at a new headquarters in the tower at 875 N. Michigan Ave. in early 2014. link -Campfire embraces PDA in a new effort for Ian Schrager’s Public Hotel in Chicago (above). -Th ...