View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV | What The?? W+K Portland Launches ‘Never Finished’ for Nike, Starring Richard Sherman By Erik Oster on Sep. 25, 2014 - 12:23 PM W+K Portland got Richard Sherman to star in its new spot “Never Finished” for Nike, following on the heels of Sherman’s recent appearances for Neff earlier this month and Campbell’s in August. The new spot ...
View Post Agencies | Brands | Campaigns | Sports | TV Innocean Debuts New Work for NRG By Erik Oster on Sep. 11, 2014 - 2:30 PM NRG recently announced that the energy company has chosen Innocean as its full-service advertising partner, and the agency debuted its first campaign for the brand in time for the opening of the NFL season. Its 30-second broadcast ...
View Post Agencies | Brands | Campaigns | TV McCann Launches ‘Together, All the Way’ for Cigna By Erik Oster on Sep. 8, 2014 - 1:01 PM Back in June, Cigna named McCann Erickson as its agency of record, following an extended review which also included finalists Grey and DDB. Now McCann has a new global campaign for Cigna, entitled “Together, All the Way.R ...
View Post Agencies | Campaigns Commonwealth/McCann Highlight Chevy’s Tech Cred By Patrick Coffee on Jul. 7, 2014 - 12:19 PM You’re almost certainly aware that General Motors is currently suffering through a scandal created by its lack of tech savvy. Yet, even as the terrible PR is somehow increasing sales numbers for the automaker, a new spot cre ...
View Post Ad Biz | People Bono Tries to Guilt You Into Downloading U2’s New Song By Erik Oster on Feb. 3, 2014 - 10:00 AM You probably saw the trailer for U2’s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most ...
View Post Agencies | Brands | Campaigns Arnold Worldwide Brands Volvos for ‘Real People’ By Jordan Teicher on Apr. 18, 2013 - 11:35 AM Shots fired! According to this new car spot from Arnold Worldwide, Volvos are for real people, but Mercedes-Benzes are for snooty women of the 1% who preen at themselves in rearview mirrors. This is some good, clean class warfare, ...
Brands | Campaigns | Digital Let’s Spend Some Time with LeBron On His First Day Back, Shall We? By Kiran Aditham on Nov. 1, 2012 - 11:41 AM 72andSunny’s marketing blitz for Samsung continues with this new spot for the Galaxy Note II starring none other than LeBron James (whose other, more charitable ad for Samsung was launched simultaneously). We admit we were i ...
