Brands | Op-Eds Op-Ed: Patched In – NBA Uniforms Are a New Medium By Kiran Aditham on Aug. 6, 2012 - 10:25 AM If you recall, two weeks ago, the NBA announced that it will be selling ad space on players’ jerseys beginning in the 2013-2014 season, which had some immediately crying foul. Anyhow, Matt Dzamba, group account director at L ...
Ad Biz | Brands | Digital | People Pac Div Teaches NBA Stars the ‘History of Bling’ By Bob Marshall on Nov. 1, 2011 - 11:58 AM For NBA players not pursuing a secondary career in furniture store stockroom management, an extension to the lockout means even more opportunity to star in commercials for various products. Take, for example, New York Knicks small ...
