View Post Ad Biz | Agencies | Brands | People CenturyLink Selects Arnold as Its Lead Creative Agency By Erik Oster on Nov. 12, 2014 - 12:45 PM CenturyLink has named Arnold as its lead creative agency, following a review. We originally received tips about the appointment two weeks ago. At the time, no one commented on the lead, but today the agency confirmed the news to A ...
View Post Agencies | Campaigns Arnold Profiles Your Least Favorite Hipster Friend for Progressive By Patrick Coffee on May. 7, 2014 - 5:22 PM We all know someone like this guy. We may even be a little more like him than we care to admit. In the latest Facebook campaign for Progressive, Arnold Worldwide looks to “break through the News Feed clutter” by throwi ...
View Post Agencies | Brands | Campaigns | TV Arnold Launches ‘In My Mind’s Eye’ Campaign for ADT By Erik Oster on Jan. 31, 2014 - 2:40 PM Arnold Worldwide’s new campaign for ADT, “In My Mind’s Eye,” launches today with the debut TV spot “Burglary.” The new campaign marks something of a departure for ADT, whose advertising strategy ...
View Post Ad Biz Friday Morning Stir By Kiran Aditham on Sep. 20, 2013 - 10:04 AM -Arnold Worldwide has appointed Paul Nelson and Elliott Seaborn to managing directors of its Boston operation. -The Ad Council, director John X. Carey and Goodwill Industries team up to address unemployment/job creation (above). - ...
View Post Agencies | Brands | Campaigns | TV Progressive Knows Bad Drivers Want to Make Out with Your Car By Bob Marshall on Apr. 8, 2013 - 3:22 PM From Arnold comes the latest TV spot for Progressive, “Rate Suckers,” helmed by director Ruben Fleischer (of pretty great Zombieland and pretty terrible Gangster Squad fame). Depicting bad drivers as the soul-sucking ...
Ad Biz Thursday Odds and Ends By Kiran Aditham on May. 26, 2011 - 4:37 PM -Digitas Boston alum Elliott Seaborn joined Arnold Worldwide as EVP, executive director. -Goodby rolled out new ads for Sonic, an account it won back in February (above). link -Round Seventeen proprietor/”grumpy” ad ve ...
