View Post Agencies | Brands | Campaigns Pereira & O’Dell Flies Into Birdbnb for Debut Airbnb Work By Jordan Teicher on Dec. 16, 2013 - 3:00 PM Pereira & O’Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb’s co ...
View Post Agencies | Brands | Campaigns | Digital | People | Social Media Pereira & O’Dell Shows the Power of Skype with ‘Stay Together’ By Jordan Teicher on Nov. 5, 2013 - 8:29 AM The onion alert is in full effect. Skype has been promoting their global capabilities with a “Stay Together” campaign produced by Pereira & O’Dell, and the fourth video in the series, “The Born Friends ...
View Post Ad Biz | Agencies | Campaigns If Bottles Could Talk: Keep America Beautiful Personifies Recycling By Jordan Teicher on Jul. 17, 2013 - 1:29 PM The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of th ...
Brands | Campaigns Branded Film ‘The Beauty Inside’ Combines Star Power, Social Media By Ella Riley-Adams on Jul. 25, 2012 - 11:15 AM To promote the Ultrabook, Toshiba and Intel have partnered to create a new “social movie,” a film that blurs the lines between web series, traditional feature film, and social media-driven interaction. “The Beauty Inside” ...