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Agencies | Campaigns

Here’s Your First Airbnb Spot by Pereira & O’Dell

By Patrick Coffee on May. 9, 2014 - 5:23 PM

Now that Airbnb, that controversial apartment “sharing” (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a lit ...

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Ad Biz | People

Tool Welcomes Christopher Neff as Digital Executive Producer

By Erik Oster on Apr. 8, 2014 - 4:18 PM

Production company Tool has just announced the addition of Christopher Neff as executive producer for their digital team. Neff joins Tool from 180LA, where he served as director of interactive production. While at 180LA, Neff work ...

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Ad Biz | Agencies | Campaigns

Macklemore, Ryan Lewis Bring Grammy Life to NYC Bus

By Jordan Teicher on Jan. 16, 2014 - 10:16 AM

Most likely, this video of Macklemore and his Jazzy Jeff shadow Ryan Lewis is a staged marketing effort from TBWA\Chiat\Day LA to promote the 56th Grammy Awards. The two musicians hop on a New York City bus with a boombox and star ...

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Agencies | Brands | Campaigns

WCRS, Tool Craft ‘Interactive 360° Film’ for New, Electric BMW

By Erik Oster on Oct. 23, 2013 - 1:16 PM

The next time some douchey middle-aged accountant cuts you off at a stoplight, it could be in an electric car! BMW (the official car company of overly-entitled drivers in the tri-state area), is unveiling its first ever electric c ...

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Agencies | Campaigns | Social Media

TBWA, Tool Craft Passion Genome Campaign Extension for Nissan

By Erik Oster on Oct. 17, 2013 - 11:33 AM

TBWA\Chiat\Day LA and Tool have created a neat social extension of the TVC from a couple of months ago to promote the Nissan 2014 Versa Note. The Passion Genome site allows users to “see the passions they share with their f ...

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Agencies | Brands | Campaigns

Sears’ Diehard Batteries Will Survive the Zombie Apocalypse

By Jordan Teicher on Oct. 14, 2013 - 11:58 AM

Including a narrative is usually a good way for a commercial to hook the audience with creativity, but this Y&R Midwest zombie spot for Sears actually overdoes the narrative focus to the point where the brand association is ...

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Agencies | Brands | Campaigns | People

GoDaddy Finally Moves Away from Douchebag Ads with ‘TMI’

By Ella Riley-Adams on May. 28, 2013 - 3:23 PM

About a year ago, GoDaddy hired Deutsch New York as their creative agency, and the world wondered whether we’d see the end of the “GoDaddy Girls” gimmick, or even the beginning of a more nuanced campaign. Instead, during thi ...

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Ad Biz | Agencies | Events

Let’s Wind Down the Day with a Brutal Film Festival Promo from RPA & Tool, Shall We?

By Kiran Aditham on Apr. 10, 2013 - 3:28 PM

As the opening moments states, viewer discretion is advised with this lengthy promo from RPA and Tool, who for the fourth year in a row are teaming up to hype the Newport Beach Film Festival. If you haven’t seen Corbin’ ...

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Wednesday Morning Stir

By Kiran Aditham on Feb. 20, 2013 - 10:03 AM

-Bi-coastal production company Tool has promoted four-year vet Dustin Callif, who founded said shop’s digital division back in 2009, to managing partner, digital. -For those in their mid-30s like yours truly and older, perha ...

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Agencies | Campaigns

Out with the New, In with the Old for National Sweater Day

By Jordan Teicher on Jan. 16, 2013 - 11:05 AM

Turn up those hearing aids…Toronto agency john st. has brought back its Granny-themed National Sweater Day campaign for the World Wildlife Fund (WWF). Ruth, Florence, Audrey, and a few other lovely ladies from Granny Call Ce ...

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