View Post Ad Biz | Agencies | Brands | Campaigns | TV Commonwealth McCann Launches ‘Theme Song’ for Chevy Colorado By Erik Oster on Jan. 2, 2015 - 11:15 AM Commonwealth McCann launched a new spot for the Chevrolet Colorado entitled “Theme Song,” which will be “inserted into high profile programming throughout January and February in high rotation” beginning wi ...
View Post Agencies | Brands | Campaigns Commonwealth McCann, Chevy Know You Want a Truck By Erik Oster on Oct. 30, 2014 - 4:33 PM Commonwealth McCann has debuted a new campaign for the Chevy Colorado entitled “You Know You Want a Truck.” In the “Focus Groups” spot above, they polled groups including “guys with bears,” R ...
View Post Agencies | Campaigns Commonwealth/McCann Highlight Chevy’s Tech Cred By Patrick Coffee on Jul. 7, 2014 - 12:19 PM You’re almost certainly aware that General Motors is currently suffering through a scandal created by its lack of tech savvy. Yet, even as the terrible PR is somehow increasing sales numbers for the automaker, a new spot cre ...
View Post Agencies | Brands | Campaigns | Sports Commonwealth/McCann Launches ‘The New Us’ Olympic Campaign for Chevy By Erik Oster on Feb. 7, 2014 - 4:18 PM Commonwealth/McCann Detroit is launching a new campaign for Chevrolet called “The New Us” featuring eight new spots that will run during the 2014 Sochi Olympic Games. At the heart of the new campaign is the 60 second b ...
View Post Ad Biz | Agencies | People JWT/Team Detroit’s Pascoe Takes Creative Reins at Commonwealth By Kiran Aditham on Jul. 24, 2013 - 1:11 PM Well, this was the tip that we received verbatim yesterday afternoon that pretty much nailed it: “gary pascoe – ECD at Team Detroit.. or was. he’s gone. Left on his own. Leading up some other DET shop.” And ...