View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV TBWA\Chiat\Day Sends Off Yankees Captain for Gatorade By Erik Oster on Sep. 18, 2014 - 10:46 AM TBWA\Chiat\Day bids adieu to Yankees captain (and regular starting shortstop since 1996) Derek Jeter in a 90-second send-off spot for Gatorade, an MLB sponsor since 1990. While there has been no shortage of fanfare surrounding Jet ...
Brands | Campaigns Virgin Mobile Phones Make People Happily Careless By Kiran Aditham on Aug. 27, 2012 - 11:01 AM Last we heard from Virgin Mobile, the brand and its agency Mother New York were regaling us with Richard Branson’s rather whimsical life story. Now, the two parties have returned to actual product promotion by touting Virgin ...
Agencies | Campaigns JetBlue Aims to Put People First in Latest Campaign By Michael Musco on Oct. 15, 2010 - 2:23 PM Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver ...
