View Post Ad Biz | Agencies | Brands | Campaigns CP+B, Xbox One Take Different Approach with ‘Lost’ By Erik Oster on Jan. 13, 2014 - 12:17 PM Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation ...
View Post Ad Biz | Agencies | Brands New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues By Erik Oster on Nov. 12, 2013 - 10:34 AM With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot re ...
Ad Biz Wednesday Odds and Ends By Kiran Aditham on Jul. 18, 2012 - 4:24 PM -O&M New York offers a taste of true blood in its new promo for Time Warner Cable (above). -Well, feel free to get a headache or experience nausea with this “Rich Kids of Instragram” site. link -Former Blitz experi ...
Awards | People Savar, Eslinger, Zacharias Topline Final Cannes 2012 Juries By Kiran Aditham on Apr. 17, 2012 - 1:19 PM The Cannes committee has rolled out its final jury lists and there are some notable names, as expected, in the bunch. Namely, Big Fuel’s founder/CCO Avi Savar will topline the Branded Content & Entertainment jury as pres ...