View Post Agencies | Brands | Campaigns | TV | What The?? DDB Canada Works Out Ears for Sony By Erik Oster on Dec. 1, 2014 - 2:13 PM DDB Canada crafted a new campaign for Sony, promoting its Hi-Res Audio collection via two 30-second broadcast spots. The ads aim for a weird sort of humor, with each showing people working out their ears in preparation of the inte ...
View Post Agencies | Brands | Campaigns | Digital One Twenty Three West Trades Montana’s BBQ for Goods/Services By Erik Oster on Jul. 22, 2014 - 3:12 PM What can you pay for with barbecue? A massage, yoga and MMA lessons, flowers and a psychic reading, at least according to One Two Three West’s new spot for Montana’s Cookhouse & Bar. The agency supposedly only paid ...
View Post Agencies | Campaigns DARE Vancouver Tugs on Heartstrings for BC Children’s Hospital Foundation By Erik Oster on May. 23, 2014 - 1:35 PM DARE Vancouver has launched an emotionally affecting campaign for BC Children’s Hospital Foundation (BCCHF) entitled “A Sick Child Affects Everyone.” The camapaign utilizes voiceover narrative and simple scenes t ...
View Post Agencies | Campaigns | Digital | TV john st. Launches ‘Surrogaid’ for War Child Canada By Erik Oster on May. 8, 2014 - 12:21 PM “What if you could help mother children in war-affected areas? What if you could virtually reach out and literally provide them the warmth of a mother’s hug?” These questions are the genesis of john st.’s new c ...
View Post Brands | Campaigns | Events Jacknife, Stoli Go Back to the Original French Exit By Jordan Teicher on Dec. 3, 2013 - 1:08 PM For the new campaign for Stoli Vodka, Toronto shop Jacknife asked directors to tell an origin story of their choice. Stoli’s tagline is “The Original Vodka for Original People,” whatever the hell that means, but ...
View Post Agencies | Awards | What The?? In john st.’s World, Fear is Key to Great Brand Experiences By Kiran Aditham on Nov. 6, 2013 - 5:16 PM WPP-owned, Toronto-based john st. continues in its great annual tradition of taking the piss out of the industry as part of its pitch for Strategy‘s Agency of the Year awards (we covered fellow Toronto agency Lowe Roche̵ ...
View Post Campaigns | Digital | TV Your Child Will Probably Die Because the BC Children’s Hospital Ceiling is Too Low By Bob Marshall on Feb. 20, 2013 - 12:45 PM When I first watched this spot from DARE Vancouver, I thought, “Wait, if the BC Children’s Hospital is so full, then why do they need donations to help fund a new building? Shouldn’t they be rich?” Then, I ...
Campaigns | TV | What The?? We Suppose This is the Best SFW Way to Promote Adult PPV By Kiran Aditham on Mar. 22, 2012 - 11:01 AM Seeking to push its pay-per-view adult channel Amour in mainstream media, Manitoba Telecom Services enlisted the help of Dare Vancouver, which in turn came up with a campaign that adds an unlikely twist to the most cliched porn sc ...
