View Post Brands | Campaigns | Digital | TV Carhartt Plugs Rain Defender Technology, Disregards ‘Weatherman’ By Erik Oster on Oct. 28, 2014 - 3:41 PM Carhartt’s in-house creative team worked with production company Furlined to launch a fall integrated advertising campaign promoting the brand’s Rain Defender technology, available in select outerwear, sweatshirts, pan ...
View Post Ad Biz | Agencies | Campaigns | Digital | People | TV BBDO NY, LeanIn.org Want to ‘Ban Bossy’ for Young Girls By Erik Oster on Mar. 10, 2014 - 10:51 AM Coming on the heels of International Women’s Day, BBDO New York has launched a new educational campaign for LeanIn.org and Girl Scouts of America encouraging achievement and leadership in girls. The new campaign, entitled &# ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People | Social Media Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors By Bob Marshall on Jul. 25, 2013 - 3:56 PM About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace an ...
View Post Agencies | Brands | TV Dell Ups its Game, Brings a Graphic Novel to Life By Bob Marshall on Feb. 12, 2013 - 11:12 AM From Dell’s lead agency Y&R NY comes this enchanting new TV spot that tells the story of a cubicle slave named Thomas and his aspirations to be something more. Obviously, 2013 finds Dell in quite a different spot than th ...
Brands | TV Hardee’s Chicken Tenders Get a Personal Touch By Bob Marshall on Nov. 23, 2011 - 11:12 AM From the ever-prolific David&Goliath comes the above advert for Hardee’s, seemingly the agency’s millionth TV spot for CKE Restaurants since taking over the ad duties for the brand at the beginning of the year. Hey ...
