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TBWA Celebrates Gatorade’s 50th Anniversary

By Erik Oster on Dec. 29, 2014 - 11:04 AM

TBWA has crafted a new spot, entitled “50,” celebrating Gatorade’s 50th anniversary and looking back at notable sporting accomplishments from the past half century. “50” opens with a nod to Gatorade&# ...

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Ad Biz | Agencies | Campaigns

Mekanism Continues ‘It’s On Us’ PSA Effort for White House

By Erik Oster on Nov. 13, 2014 - 1:10 PM

Back in September, Mekanism rolled out its “It’s On Us” sexual assault awareness PSA for the United States government, enlisting the help of celebrities (including actor Jon Hamm), along with President Barack Oba ...

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Mekanism Goes All the Way to The White House to Prevent Sexual Assault

By Patrick Coffee on Sep. 19, 2014 - 1:09 PM

This newly released PSA created by Mekanism for a tiny, no-name client known as the United States government includes quite a few famous faces aligned behind a single cause: reducing sexual assault rates via personal responsibilit ...

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