View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K NY Serves Up ‘Chicken Curry’ for ESPN By Erik Oster on Jan. 9, 2015 - 3:55 PM In anticipation of tonight’s matchup between the Cleveland Cavaliers and the Golden State Warriors, ESPN is airing a new “This is SportsCenter” spot from W+K New York featuring Warriors star Steph Curry. Curry jo ...
View Post Agencies | Brands | Campaigns | Sports | TV SportsCenter Experiences Technical Difficulties in W+K’s Latest, Starring James Harden By Erik Oster on Nov. 20, 2014 - 12:11 PM Houston Rockets star James Harden takes center stage in W+K’s latest “This is SportsCenter” installation, entitled “Satellite,” which also features SportsCenter anchors Neil Everett, Kenny Mayne and S ...
View Post Agencies ESPN, W+K Enlist NFL Stars for Their Fantasy League By Patrick Coffee on Sep. 2, 2014 - 1:54 PM ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York. In the latest pigskin-flavored spot to promote SportsCenter, the network plays ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K NY, Metallica Rock out ‘This is SportsCenter’ By Erik Oster on Jul. 14, 2014 - 11:48 AM W+K New York have a new “This is SportsCenter” spot for ESPN featuring Metallica. The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn’t have a lot to do around the ESPN off ...
View Post Agencies | Brands | Campaigns | TV Fallon Continues the Goofiness for Loctite By Erik Oster on Jun. 25, 2014 - 1:38 PM Last month, Fallon launched a new campaign for Henkel’s Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their cam ...
View Post Agencies | Brands | Campaigns | TV | What The?? W+K NY Unveils New, High-Tech SportsCenter Set By Erik Oster on Jun. 16, 2014 - 11:05 AM W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series. SportsCenter is set to debut their new studio on June 22nd, and the ...
View Post Campaigns | Sports | TV U.S. Midfielder Bradley Takes Center Stage in Latest SportsCenter Spot By Kiran Aditham on Jun. 5, 2014 - 11:21 AM With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL’s anchor Bram Weinstein in the lates ...
View Post Agencies | Brands | Campaigns | What The?? Fallon Brings Fanny Packs, Bad Dancing for Loctite By Erik Oster on May. 13, 2014 - 3:16 PM Fallon Minneapolis launched a new campaign today for Henkel’s Loctite Adhesives, promoting Loctite Super Glue. At the center of the campaign is a 30-second TV spot called “Win At Glue” which Fallon created along with ...
View Post Ad Biz | People O Positive Adds Director Rodrigo Garcia-Saiz By Erik Oster on May. 5, 2014 - 12:14 PM New York-based production company O Positive announced today the addition of director Rodrigo Garcia-Saiz to their roster for commercial representation in North America and internationally. “I am an enormous fan of O Positive,� ...
View Post Ad Biz HBO GO, SS+K Screen Sex Scenes for You, Your Parents and Your Little Sister By Patrick Coffee on Apr. 21, 2014 - 2:17 PM In what we’ll call a creative take on those universally awkward coming-of-age moments experienced by everyone fortunate enough to live in a house equipped with HBO, SS+K advertises the network’s streaming service by re ...