View Post Brands | Campaigns | TV California Lottery Drops Balls On the Golden State’s True Believers By Bob Marshall on Apr. 3, 2013 - 1:49 PM “What do women’s rights, a one-armed surfer, the fall of the Berlin Wall, and the first man on the moon have to do with the California Lottery?” begins an actual press release for a new TV spot from David&Gol ...
Brands | Campaigns Up Up and Away: David & Goliath Strikes It Rich for CA Lottery By Ella Riley-Adams on Aug. 6, 2012 - 2:00 PM Advertising the lottery isn’t a huge challenge. Simply create far-fetched fantasies and convince people that it could all be theirs if they just spend $1.00 on one ticket. Or create an ad that serves as a smiling, twinkly-eyed f ...
Brands | Campaigns | TV NFL Thursday Night Football Promises to Be ‘Serious Fun’ By Bob Marshall on Jul. 31, 2012 - 11:48 AM Football fans, IT’S ALMOST TIME! The past few months have been hard. Sure, we were excited when the MLB season kicked off, but we’ve reached the mid-season lull where it’s become too difficult to feign interest a ...
