View Post Digital | Op-Eds Op-Ed: Is Your Web Content Crap? By Kiran Aditham on Oct. 4, 2013 - 11:10 AM Our Extractable contributor Dana Larson, who last stirred it up by talking content strategists, returns with a new post about web content. We don’t need much preamble anymore, let’s just pass the mic and let Larson tak ...
View Post Agencies | Op-Eds | People Op-Ed: They’re Called Editors, Not Content Strategists By Kiran Aditham on Aug. 19, 2013 - 3:22 PM It’s no so often we get rebuttal op-eds, but Brian Clark, CEO of GMD Studios, was so inclined to offer his perspective after reading last month’s submission from Extractable VP/user experience Dana Larson, who went int ...
View Post Agencies | Brands | Op-Eds Op-Ed: What is Content Strategy, Really? By Kiran Aditham on Aug. 1, 2013 - 12:00 PM Alas, our usual Extractable contributor Simon Mathews is sitting this month out, but we gladly welcome this rather epic debut from Dana Larson, VP/user experience at the aforementioned San Francisco agency. Larson has spent 20+ ye ...